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Let's work together.

Your business has a story — let's harness it together.
 
Working with companies from small nonprofits to global corporations, I've spent over 10 years helping companies develop and execute impactful digital marketing and brand strategies, campaigns, and programs to connect and engage customers.

From awareness to advocacy, I'll help your business build an authentic, impactful online presence.

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ABOUT ME

Driven by curiosity, challenges, and collaboration.

I'm an award-winning marketer with 10+ years experience and a deep expertise in brand strategy and social media. In every project, I merge creativity, data, and customer insights to create meaningful impact.

When I'm not working, I'm probably hiking with my dog or obsessing over a new hobby.

EXPERIENCE + SKILLS

Brand and campaign strategy

Develop and lead brand strategies and campaigns across marketing channels, driving measurable business growth and engagement. Demonstrated ability to design and execute impactful strategies across a wide range of industries and markets.

Omnichannel content and creative

Manage and execute a wide range of creative projects across marketing channels. Lead and execute content including copywriting, video and podcast production, visual asset production, and repurposing long-form content. Proven ability to research and distill complex, highly regulated topics into compelling B2B and B2C content.

Social media (+ podcast) management

Experience driving social growth and engagement for a wide range of businesses and industries, from startups to global brands. Skilled at developing, managing, and executing paid and organic strategies across platforms. 

Analytics and performance optimization

Expert at using data-driven insights to optimize marketing strategy and provide actionable business insights. Experience building dashboards and leveraging A/B testing, KPI tracking, social intelligence, competitive analysis, and more.

Customer engagement

Experience engaging customers across a wide range of industries through community management, social listening, reputation management, and innovative cross-functional strategies.

MarTech and automation

Proficient in marketing platforms (ClickDimensions, Google Analytics, HubSpot, Meta Business Suite, Salesforce Marketing Cloud, Sitefinity, Sprinklr, WordPress) with experience in marketing automation, integrations, and personalization.

Integrated communications

Lead integrated communications and develop frameworks and resources to support cross-functional projects. Partner with stakeholders to enhance efficiency, legal and brand compliance, and content quality.

UGC and influencer programs

Experience identifying and managing influencers and customer advocates as content creators to produce efficient, authentic brand content for marketing channels.

Reputation and crisis management

Seasoned crisis communications manager. Experience building listening and alert frameworks to detect issues online, and rapidly develop resources and strategies to minimize impact during crises.